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What is digital marketing
Very simply put, digital marketing or E-Marketing refers to the application of marketing principles and techniques via electronic media and more specifically, the Internet. The terms E-Marketing, Internet marketing (I-Marketing) and online marketing are frequently interchanged, and can often be considered synonymous.
At Abstract we split these two sectors. E-Marketing and I-Marketing.
Our services in this field include the design, build and delivery of:
- HTML email campaigns with trigger based technology
- Pay per click
- Interactive video tours
Our I-Marketing services cover social media campaign design, management and delivery.
These modern marketing practices encompass all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
Why is it important?
When implemented correctly, the return on investment (ROI) from E- and I-Marketing can far exceed that of traditional marketing strategies.
Whether your a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot be ignored. It can be a means to reach literally millions of people every year. Its at the forefront of a redefinition of way businesses interact with their customers.
Great industry news!
TWO BECOME ONE – bigger, better, stronger!
Abstract Group merges with Annodata Print Services a division of Annodata Limited.
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