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Brand asset sites
A company’s brand is one of its most valuable assets and keeping it safe is essential. Having a central depository with restricted access permissions for all of your collateral which is accessible via the web 24/7 by your staff, agencies and the media is centric to a modern marketing strategy.
The saving in duplication by using MyData can run into many thousands over a 12 month period.
Whether you manage a single brand with a few corporate identity images that you need to provide to your local newspaper for co-op advertising, or you have numerous brand-name products with dozens of package photos, you need to be sure your brand assets are current, available and easily transferable to trusted partners.
You've used email to fulfill requests for production-ready artwork and worked around email file-size limitations.
If you've been mailing cd roms containing brand identity graphics or using couriers to send scannable materials to a graphic designer, you've probably experienced the disappointment of the wrong file format being used and the subsequent poor presentation of expensive brand graphics.
You may have had additional expenses to pay for converting graphics from one format to another and had to live with the subtle variations that occur even when the artwork is created by an expert.
A versioned database of corporate identity materials such as MyData solves these problems.
You can upload and manage the following using MyData:
- Artwork and its related assets
- Brand images
- Video and other digital assets
- Excel/Word documents
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