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PURLs and landing pages

What is a pURL?

A pURL, or personalised URL, is a unique web address that directs your recipients to a micro-webpage designed specifically for them. pURLS offer an excellent marketing opportunity to maximise the effectiveness of your direct mail campaigns by automatically tracking all responses from your mailing.

These sites are designed to capture responses enabling you to gain valuable information about your recipients while simultaneously promoting your product/service. Whether you are directing your mail campaigns to consumers or B2B, the pURL message can dramatically increase response rates.

How does a typical pURL campaign work?

Step 1: Abstract create a highly personalised, eye-catching direct mail piece and sends it to the intended recipient.

Step 2: The recipient types their personalised URL into an internet browser and visits their personal landing page.

Step 3: After a designated time period, the recipient receives a very personal email reminder to visit their pURL if they have not yet responded to the direct mail piece. If they have responded, they will receive a thank you email. Both follow-up emails link directly to the individual's personal landing page.

Step 4: The personal landing page is designed to spur a recipient to respond to the call to action. A call to action would be filling out a contact form, making a purchase, clicking for a coupon, clicking a link to browse another page of your site, etc. Receipients that respond to the call to action make the PURL campaign a success!

Step 5: Once your direct mail piece has been sent, you will have access to a dashboard that indicates who checked out their pURL, how long they browsed the site and the responses they submitted. pURLs help identify your recipient’s needs, gather valuable information about them and track their response rates in real-time. All of this information is provided instantly and updated with every response, providing qualified data that you can instantly use to promote your products and services in ways that directly relate to the individual. 

Get superior results by sending your message using pURLS.