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QR Codes
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of four standardised kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or by supported extensions virtually any kind of data.
Created in 1994 to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.
Abstract QR codes form an integral part of our digital marketing toolkit. They can be integrated into digital communications and printed matter and are used with static URL or PURL (Personalised URL) data streams.
Using QR codesWHAT'S NEW
Great industry news!
TWO BECOME ONE – bigger, better, stronger!
Abstract Group merges with Annodata Print Services a division of Annodata Limited.
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