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Variable data and image
Targeted DM figures are impressive indeed and we have the expertise to work with you to maximise you ROI when it comes to digital print.
With the HP Indigo digital print press the text, graphics and images can be changed from one printed piece to the next. This is true one-to-one direct marketing where you can create unique messaging for each recipient.
Variable data printing cannot be achieved with an offset printing, as expensive plates need to be made for each impression.
This increased personalisation results in:
- Significantly increase response rates
- Increased customer loyalty
- Improved ROI
Excellent return on investment can be achieved with variable data on larger volume runs as well as smaller runs and in-market response rates of 5% to 12% are the norm compared to 1-2% of fixed data direct mail.
Undertaking a variable data print job can take you very little more effort than managing a standard print job. With response rates like this it is no wonder the UK’s biggest brands are moving to digital print, and marketing leaders are preaching the merits of variable data print.
Great industry news!
TWO BECOME ONE – bigger, better, stronger!
Abstract Group merges with Annodata Print Services a division of Annodata Limited.
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